StoryBrand Principles works for Travel Bloggers as well

StoryBrand Principles works for Travel Bloggers as well

StoryBrand Principles works for Travel Bloggers as well

Online business is a new trend. Most of our jobs are done with a few clicks on the web. But being travel enthusiasts, our job takes us to real places. We have to physically move far off places so that you can see the vivid images of the places through our reviews.

Our Travel Destination Blog is the home of `our travel experiences. You can take away unique insights from here and build your memories.

A few days ago we were reflecting on how we can vivaciously transcribe what we see into our words, we came across Donald Miller’s StoryBrand principles.

The StoryBrand framework applies to all kinds of web copies. It is the way in which you can ignite curiosity in your reader to stay on your website and come back whenever they are in need of solutions.

Take a look at the video below which explains StoryBrand formula in 6 brief steps.

How can a travel blogger use a StoryBrand way of web writing?

The brief explanation of StoryBrand techniques to incorporate in your travel blogging is as follows…

1. Start with what your readers can immediately take away.

For eg: Sarojini Nagar market gives away Zara branded clothes under Rs 500.

2. Tell them what they will miss if they do not take any action

For eg: Why do you want to pay 2000 bucks for a pair of jeans when you can get it for rs 200?

3. Show them evidence

For eg: Give them shots of what people have bought from the on-going sale

4. Give them a plan

For eg: How should they proceed with their shopping spree?

5. Put forth the Consequences of the plan.

The success and the failure aspect. Because without anything at stake, it is impossible for people to take any action.

For Eg: If they follow your charted way of shopping, they will effectively optimize the sale offers to their advantage otherwise they will end up spending more.

So this is how your StoryBrand brand script will flow. You will get better at it once you start using more of it. This is the most effective way to communicate with your online audience.

StoryBrand is a way of building your story on the web. It is a technique that will encourage your reader to pursue from one sentence to another. When this happens, your readers will be very thrilled to go through your content. Thus partnering with you through word of mouth advertising.

So all of my readers who want to propel the online reach of their businesses can weave the StoryBrand way of storytelling in their business copy and see the difference.

Go through this 7 part StoryBrand framework and embed these principles into your web copy.

1. Define a character that is your customer
2. The customer has a problem
3. Be a guide to your customers
4. Give them a plan
5. The plan must encourage them to take action
6. The result of the action should be a tragedy or a comedy

These are the 6 defined points which are important to notch up your online game. Tweak your copy to flourish your online business. For that, it would be wise on your part to ask for help from the experts.

There are StoryBrand copywriters who have proven their authority in this lead generating game. Take their help to see results for your business.

Share this blog with your niche market, so that we can all flourish together. Let the happiness and joy of success be for all. Do let us know your views in the comment section below.

5 reasons why Chennai should be on your travel list

5 reasons why Chennai should be on your travel list

5 reasons why Chennai should be on your travel list

Chennai is the country’s fourth largest city located in the state of Tamil Nadu. It lies along India’s southern Coromandel coastline off of the Bay of Bengal.

This metropolis attracts visitors all through the year as it is a hub of both culture and commerce.

Serene beaches, historic landmarks, colonial monuments and pious temples are just some of the attractions.

Without further ado here are 5 reasons why Chennai should be on your travel list

1. Marina Beach

Marina Beach is a 13-kilometer stretch of golden sands. Marina is the longest urban beach in India and second longest in the world! It is a recreational hub of the city and ranks amongst the top tourist places in Chennai. The swarms of visitors and vendors create a carnival-like ambiance. An important point to note is that swimming in the water isn’t legally permitted because of the turbulent undercurrents. It’s dotted with numerous statues and monuments and is a popular hangout place for locals. Tens of thousands of people visit it daily.

2. Kapaleeshwarar Temple

The 7th-century Kapaleeshwarar Temple is dedicated to Lord Shiva. There is an impressive 40-meter high pillar with carvings of deities at the temple’s eastern entrance. The architecture is Dravidian. There are several shrines and courtyards within the temple complex, with figures of religious significance including a bull, chariot and an elephant.

3. Madras Crocodile Bank

The Madras Crocodile Bank won’t disappoint if you’re interested in reptiles. It was established in 1976. Three rare species of crocodiles which are saltwater, mugger, and gharial find their home here. There are also other species housed here. The count of these reptiles number almost 25,000. Other animals found here are cobra, albino snakes, and water monitor lizard.

4. Fort Saint George

It is a legacy of the British East India Company, which completed constructing it in 1653. Fort Saint George is now home to the Tamil Nadu Legislative Assembly and Secretariat. It contains the Fort Museum and St. Mary’s Church, the oldest Anglican church in the country. Visitors to the museum will see displays of a range of military memorabilia, relics, paintings, and artifacts from the colonial period.

5. T. Nagar

It is one of Chennai’s main marketplaces. T. Nagar attracts hordes of shoppers hunting for discounts on everything from saris to gold. During the festival season (from November until the end of January) on weekends, the crowds can swell to an astonishing 2 million people! Ranganathan Street is where the action is. During the month-long Madras Music Season, from mid-December to mid-January each year, performance venues in the neighborhood (such as Krishna Gana Sabha, Vani Mahal, and Bharath Kalachar) also host many famous classical musicians.

If you’re interested in traveling to other cities in India too, you might like to read these articles:
1. 5 Reasons to plan a monsoon getaway to Varanasi
2. 5 awesome reasons why you must visit Jaipur

5 Reasons to plan a monsoon getaway to Varanasi

5 Reasons to plan a monsoon getaway to Varanasi

5 Reasons to plan a monsoon getaway to Varanasi

Varanasi is a beautiful, religious and ancient city, located on the banks of the Ganges river in Uttar Pradesh. Earlier known as Kashi and Benares, it’s a popular pilgrim destination among the Hindus and the Jains. On the banks of the river Ganga, this ancient city exhibits its eccentric traits through the rituals and the culture.

It’s the oldest city in the world, more than 3000 years old and is famous as the city of temples, for its fine quality silks and lip smacking delicacies. It remains crowded with national and international tourists throughout the year.

Varanasi experiences extreme weather conditions, with very hot summers and chilly winters. The best time to travel to Varanasi is winter. Since winter is the peak season, all travel and living arrangements need to be booked well in advance.

Here are 5 reasons why one can visit Varanasi during the monsoons.

1. Monsoon begins in July and lasts till October.

With the onset of monsoon, one can witness the fall in temperature, and the real beauty of the city in its drenched state. The monsoon in Varanasi is accompanied by heat, humidity and moderate rainfalls. It is a bit difficult to travel around this time, but the tourists are attracted to the freshness and beauty of the place. Watching the Ganga during the peak of the monsoon is also a thrilling experience.

2. Varanasi is the India of your imagination.

One of the most colorful and fascinating places on earth, has surprises abound around every corner. Most people visit the city for religious purposes.

3. There are myriad fascinating places around that make for perfect weekend getaways from Varanasi.

It may be less crowded during monsoons and one can peacefully spend more time to experience the beauty of these places.

From exploring historic temples and monasteries at Gaya and visiting the city of Nawabs, Lucknow to offering prayers at the ancient temples in Rajgir, there is absolutely no dearth to the awesomeness that surrounds Varanasi. Some of these places are only 5 to 6 hours’ drive away. So, if you have made plans to visit Varanasi, make sure you consider exploring these places around the city.

4. As most people prefer to travel during winters, one can get off-season discounts to stay at good hotels during monsoons.

One can enjoy good deals in travel, shopping etc during monsoons.

5. People can extend their stay for a longer duration to unwind themselves as they can avail good off seasonal discounts.

Read more about the history of Varanasi and what the city has to offer.

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Why should Bikaner be your next holiday destination

Why should Bikaner be your next holiday destination

Why should Bikaner be your next holiday destination

If you are a travelling to Rajasthan then Bikaner should definitely be on your bucket list. Why? Because it’s a beautiful town which holds the true beauty of Rajasthan. Bikaner leaves behind the hums and buzz of the city life.

In 1488 AD, Rao Bika Ji, a Rajput prince established the city, Bikaner. It is also known as Bikano. This city has produced great warriors. The excavation proves that its civilisation was ahead of Harappan civilization.

The more you know about the city, the more you will fall in love with it.


The city is the real gem and here’s why..

1. Tingle your taste buds with sweet and salty snacks.

Bikaner is officially a sweet and snack town of Rajasthan. This is probably why ‘Bikanerwala’ is a well-known brand name for snacks shops across the country.

Haldiram is another brand name which is famous throughout the country for its snacks. This brand also traces its roots to Bikaner.

Those with a sweet tooth won’t regret visiting Chhotu Motu Joshi Sweet Shop or at Sankhala on Station Road to indulge in some rasgullas and kulfis.

2. Experience the Royal splendour of the city

The awe-inspiring architecture of the city beautifully marries Mughal and Rajput styles. The perfect example to explain this theme is the ‘Junagarh fort’. It is the only fort in Rajasthan which is built at the ground level.

Further, the city also has the wall paintings, the stone inlays, glass and lattice works which are worth admiring. Every piece of architecture in the city has a story to say.

Visit the city to appreciate every bit of it.

3. Bikaner is also well-known as its temples

This dusky colourful small town is also the tourist spot for pious people. The Karni Mata Temple of Deshnoke is the main crowd-puller. What is unique about this temple? The devotees seek blessings from 20,000 rats scurrying all over the mandir premises by feeding them. Isn’t it hard to believe? You really have to see it to believe it.

Among the Jain temples, The Bhandasar temple is the most notable. It was built by the Jain merchant named Bhanda Shah in dedication to Lord Parsvanath. Its foundation contains 40,000 kilograms of Desi Ghee. During summer, its greasy floor is hard to miss.

4. Haven’t you heard of the Camel story?

Bikaner is known for the largest camel breeding farm in Asia. The farm is technically known as the Camel Research Institute.

If you love riding camel then you must go with Camel safari. You can opt for Camel Safaris which ranges anywhere from a half-day trip to 14 days.

The Camel festival held in the city has special events like races and dances. During this festival, the ship of the desert is beautifully decorated.

5. Want to experience royal hospitality?

The Laxmi Niwas Palace is the epitome of opulence. If you want to be treated like royals then this palace turned hotel is a must visit.

Its plush expanse, elegant restaurants, verdant lawns, exquisite furniture draws people towards it.

Isn’t this city calling you for your next vacation? Learn more about the Bikaner city to plan perfect holidays.

Did you find this blog interesting? If yes, then share this blog with your friends. Let them know the vibrancy of the city.

5 Indian cities that are on my bucket list for 2018

5 Indian cities that are on my bucket list for 2018

5 Indian cities that are on my bucket list for 2018

I might be late in sharing this, but like every travel enthusiast, I’ve made my bucket list for 2018, too.

My plan for this year is to visit some unconventional destinations. I want to explore places not many people visit.

1. Jhansi

Who hasn’t heard of this historic city? I’ve grown up listening to brave stories of the Jhansi ki Rani. And visiting this place has been on my bucket list for the longest time. This year, I’m finally planning a trip here.

You can read more about Jhansi ki Rani and this historic city on Jhansi’s Wikipedia page.

2. Ghaziabad

Ghaziabad is a state in UP. Since it is so close to UP, it is known as the ‘Gateway of UP.’ Since I keep traveling to Delhi so often, this place is on my bucket list for this year.

Did you know that in 1940, the first modern industry appeared in Ghaziabad? The city has seen immense industrial growth and that is what fascinates me.

3. Hubli

Hubli is in Karnataka and is famous for all the beautiful temples in the city. Hubli is also the secong largest city in Karnataka.

I’ve been to Karnataka a few times, but I’ve never visited this city. This year, I’ve made up my mind to visit Hubli for sure.

4. Jalandhar

In the British Era, Jalandhar was known as Jullundur.

Jalandhar is an ancient city situated in Punjab. It is known to be one of the oldest inhabited city in Punjab. This is one of the most important reasons why I want to visit this city.

You can read more about living in this city in this city resource for Jalandhar.

5. Vijayawada

I’ve heard so much about this city. Did you know that the world’s largest Mango market is in Vijayawada? I love mangoes VERY much and that is one of the major reasons I want to visit this city. I’ve heard that there are around 15,000 tonnes of mangoes available for sale in this market. Isn’t that totally amazing?

When I first discussed this list with my friends, they told me I’d be disappointed because there isn’t much to see at some of these places. But I firmly believe, there is always something new to discover; especially in places not too many people travel to.

Have you taken any off-beat vacations? How was the experience? Do share your experience with me in the comments below.

5 awesome reasons why you must visit Jaipur

5 awesome reasons why you must visit Jaipur

5 awesome reasons why you must visit Jaipur

If you are planning a visit to India, you must definitely add Jaipur to your list of places to see because of its rich heritage and culture.

Jaipur is the capital city of Rajasthan. It is the largest city, also known as the pink city due to the distinct color of its buildings. Jaipur is famous for its palaces and forts which was once home to the valiant Rajputs. It is also well known for its jewelry, handicrafts and clothing, the delicious and authentic Rajasthani cuisine and its colorful bazaars.

Here are 5 reasons why you must visit Jaipur

1) The Beautiful Forts

Among the famous forts in Jaipur stands the Amer fort. You can reach there by taking a jeep ride or an elephant ride. The Hindu and the Mughal architecture are inscribed on its walls. It has an elaborate mirror work which shows the grandeur of those days. One has to stay till late evening in the fort to witness the sound and light show which is impressive and enthralling. Some of the places to visit are the Shila Mata temple, Jas Mandir and the splendid Sheesh Mahal

Nahargarh Fort of Jaipur also called the ‘Tiger fort’ was built to provide a strong defense to the city. It is located on the edge of the Aravalli hills and is the best place to view the splendid beauty of the Pink City. It was also the hunting residence of the Maharajas of Jaipur.

Jaigarh Fort also known as the fort of victory has huge walls and watchtowers. The thick walls are of red sandstone and the architectural features are of Indo-Persian style. It is home to beautiful palaces with scenic landscape.

There are many other places of interest like the Hawa Mahal, City Palace, Jantar Mantar, Jal Mahal, Kal Bhairav temple and the museum for arms and ammunition of those days.

2) All the Colorful Jewelry and Clothing

Jaipur has been a center for gem cutting and the Old City’s Johari Bazaar and Tripolia bazaar are places to buy these gems. Bapu Bazaar is a one-stop destination to buy the Jaipuri textile and Joothis for a reasonable price.

3) The Lipsmacking Cuisines

In this historical city, there are various retreats which will treat you like a Royal Rajput and provide insights into the Marwari culture. Dal Bati churma, Gatte ki subzi, Bajre ki roti and Gujjia. Does your mouth water after reading this? These are some reasons why you need to head straight to Jaipur.

4) The Amazing Bazars

Rajasthan is famous for their colorful puppet shows, folk dances, folk music and the bandhej fabric work. You can find handicrafts and sculptures made of wood at the Chandpole bazaar and Kishanpole bazaar.

You must definitely visit Jaipur to experience this culture to the fullest and take back some mementos, heirlooms, and wonderful memories for folks back home.

You can use this city guide to Jaipur which can help you move around easily.

Hope you enjoyed reading this article as much as I enjoyed writing it. I am sure you will visit Jaipur at the earliest possible opportunity.

Do share this article with your family and friends on social media.